 |
  |
 |
 |
 |
 |
 |
 |
| Optimising our websites for search engines... |
|
After the initial focus on usability, experience and innovation during the design phase, our attention then turns to the important factor of attracting visitors. We employ various methods for increasing the volume of traffic to our websites, these include targeted pay-per-click (PPC) campaigns, cross site promotion and the latest search engine optimisation (SEO) techniques.
SEO involves optimising a websites keywords in relation to the audience and the market it is designed to target. A website with quality content and fully optimised pages for both visitors and search engines like Google, Yahoo & MSN is key to generating traffic via natural search results.
Search engines are constantly evolving with the aim of providing higher quality and more relevant search results for their users. Our team of SEO professionals are therefore constantly adapting and researching new techniques for improving the visibility of our network of websites.
We utilise both on-site search engine optimisation and off-site search engine optimisation techniques. On-site search engine optimisation focuses on the actual HTML code of a website with off-site search engine optimisation developing a websites' prominence around the internet. |
|
 |
 |
 |
 |
|
|
|
